Scientists are developing an electronic 'sex chip' that works by stimulating the pleasure centres in the brain. The technology, which creates tiny shocks deep in the brain, has already been used in America to treat Parkinson's disease.
Now researchers are focusing on the orbitofrontal cortex, which is associated with feelings of pleasure caused by eating and sex. A research survey conducted by Morten Kringelbach, a fellow at Oxford University, found the orbitofrontal cortex could be a 'new stimulation target' to help people with anhedonia - an inability to experience pleasure from such activities. His colleague Professor Tipu Aziz said: 'There is evidence that this chip will work.